FLAMBOYAN ON THE BAY
Resort & Villas
Flamboyan was my very first client as a freelance web designer and they were in a pickle! Their resort has suffered major damage from two category 5 hurricanes, 2 weeks apart in 2017 on the island of St. Thomas.
They had time-share members to answer to and a resort to rebuild. With their insurance money, they opted to rebrand and become a boutique hotel and needed a site to reflect this new direction.
In addition, they had two separate outdated websites and were looking for a new domain name to bring all of their online presence under one website.
- Monthly Blog/Newsletter
- Email marketing integration
- Booking Links (for suites)
- Affiliate Links (for activities)
- Google map embed
- Member Section
- Payment Gateway
- Trip Advisor feed
The first move was to add a membership section where their existing time-share members could create an account and pay their membership fees directly through their website.
Then we focused on promoting their concept as a boutique hotel. We worked closely with a copywriter and photographer to create friendly, conversational copy and intimate photos that help the viewer feel like they would be visiting a second home.
We opted for an image-heavy site to help immerse a potential guest in the experience of being on island and allow them to begin imagining themselves on vacation and relaxing on the grounds.
We included booking links prominently throughout the site and to fulfill the boutique experience we provided lots of valuable information like what to do on island, how to get around, access to activities and experiences, an embedded Google map for easier navigation, and information about the on-site cat sanctuary to help local ferel strays.
To help communicate that the hotel had reopened and was working hard to provide a memorable experience for the guests post-storm, we embedded a Trip Advisor feed that showed current reviews from real guests.
Finally, to help increase traffic to their new domain, we added a blog to the site so their copywriter could create a monthly newsletter to share on social media. Then we integrated their email marketing platform to build their subscriber list.
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