The first move was to add a membership section where their existing time-share members could create an account and pay their membership fees directly through their website.

Then we focused on promoting their concept as a boutique hotel. We worked closely with a copywriter and photographer to create friendly, conversational copy and intimate photos that help the viewer feel like they would be visiting a second home.

We opted for an image-heavy site to help immerse a potential guest in the experience of being on island and allow them to begin imagining themselves on vacation and relaxing on the grounds.

We included booking links prominently throughout the site and to fulfill the boutique experience we provided lots of valuable information like what to do on island, how to get around, access to activities and experiences, an embedded Google map for easier navigation, and information about the on-site cat sanctuary to help local ferel strays.

To help communicate that the hotel had reopened and was working hard to provide a memorable experience for the guests post-storm, we embedded a Trip Advisor feed that showed current reviews from real guests.

Finally, to help increase traffic to their new domain, we added a blog to the site so their copywriter could create a monthly newsletter to share on social media. Then we integrated their email marketing platform to build their subscriber list.